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Led the development of an AI-powered text editor designed to help creators craft high-converting copy. Spearheaded cross-platform authentication between Planoly and Snipfeed, streamlining user access. Optimized the onboarding and checkout experience to reduce friction and increase conversion rates. Implemented an interactive getting-started guide, enabling new users to quickly navigate and engage with the platform.

Led the development of an MVP mobile app connecting LabelVie’s wholesale subsidiary with stores across Morocco. Worked closely with design and product teams to create an intuitive user experience tailored for a functionally illiterate user base. Maintained a strong focus on code quality and test coverage throughout the build phase to ensure a reliable and scalable product.

Implemented both single and subscription-based checkout systems, seamlessly integrating payments from backend to frontend. Managed complex data migrations, including zero-downtime transitions to ensure system stability. Built a fully functional calendar booking system and an e-course builder to enhance user engagement. Developed pixel-perfect, responsive UIs based on Figma designs while optimizing the frontend architecture and establishing a scalable atomic design system.

Led the migration of a legacy React application to a scalable Next.js and TypeScript architecture while maintaining 98%+ test coverage. Spearheaded a seamless payment flow to enhance UX, allowing customers to pay off loans early. Directed the front-end development of a full site redesign, ensuring pixel-perfect execution from Sketch designs. Integrated Heap and Hotjar to enable data-driven decision-making and optimize user engagement. Designed and implemented a scalable A/B testing framework to streamline experimentation and feature validation.

Re-architected the backend of a web-based CCTV monitoring app, increasing video processing speed by 6×. Led the implementation of unit and E2E tests, achieving 90%+ test coverage for improved reliability. Refactored the frontend with scalable design patterns, enhancing maintainability and extensibility. Optimized the mobile experience and introduced CI/CD pipelines for seamless testing, builds, and deployments. Enhanced live streaming capabilities with support for HLS, MJPEG, and DASH, ensuring smooth and reliable playback.